Hi, I’m
peter laney
I’m Peter Laney, a Certified Financial Planner™ professional dedicated to helping individuals, families, and small businesses make clear, confident financial decisions. I continue the legacy of Laney Advisors, an independent firm focused on transparent, values-based financial guidance.
I’m a licensed life and disability insurance agent and previously served as a part-time hospital chaplain, an experience that deeply shaped my people-first approach to planning. My wife, Annie, and I have been married since 1983, and we’re proud parents to our three daughters: Danelle, Abigail, and Madeleine.
I’m a graduate of Central Washington University and Covenant Bible Institution, and I’ve served as a VEBA Trust Consultant, school board member, and church small-group leader. Outside of work, I enjoy the outdoors, having built a log home in Winthrop, Washington, and spent time commercial fishing in Alaska.
a family tradition SINCE 1923
Founded in 1923, Laney Advisors is a family-owned financial consulting firm based in Puyallup, Washington. For over 100 years, the firm has built a legacy of providing personalized financial and life planning services.
Our mission is to offer transparent and thoughtful guidance to individuals, families, and small businesses, helping you navigate your financial journeys with confidence.
At Laney Advisors, we stand out for our holistic approach, integrating financial planning with life goals and values.
Our firm's long-standing presence in the community and its commitment to service reflect the enduring principles of trust, integrity, and personalized care that have been the foundation of our operations for over a century.
My Approach
At Laney Advisors, I believe that financial advice should feel personal, honest, and clear.
My clients put their trust in me because I listen first, stay loyal, and never push solutions that don’t fit.
I don’t speak in jargon or rush through decisions; I walk with you at your pace.
My approach is holistic, taking into account every piece of your financial picture so that you feel confident, supported, and never pressured.
I also believe in transparency. I’m paid by the hour for unbiased consulting or by a small commission only when recommending a simple fixed annuity. That way, you will always know my advice is rooted in your best interest, not in hidden fees or sales goals.
And if I don’t have the answer? I will connect you to someone I trust who does.
